Sell Your Sawdust Live with Richelle Delia, PhD

I once ran a business where everything I made went bad in a week.

I grew microgreens and sold them to restaurants.

If you've never bought them, microgreens are tiny greens chefs put on plates. They go bad in about a week.

So every single week, I grew a fresh batch.

Skip a week, and the restaurant down the road had nothing for its menu.

No vacations. Ever.

Then I tried something "smarter." I ran a real estate investing coaching program.

Every week, I got on a call with the same five people.

Most of them hadn't done what I told them the week before. So I told them again.

Different business. Same problem.

Everything I made, I had to make again.

And when I finally sold something bigger, I sold it to one business owner. He bought my $500 masterclass. Then he joined my $3,000 program.

Then I didn't sell anyone else for 12 months.

I'm a wife and a mom. I have a PhD in chemical engineering. And I was stuck on a hamster wheel I built myself.

Then I looked at what was already sitting in my folders.

I spent 11+ years helping Fortune 500 manufacturers position their intellectual property for marketing.

Here's what big manufacturers know that small businesses don't.

When a mill cuts lumber, it doesn't sweep the sawdust into the trash. It bags it and sells it. The work was already done. The leftovers are just more money.

So I started selling my sawdust.

I built Quiz to Cash once. It's a $7 online guide that walks a business owner through writing a quiz for their own business. I made it one time. Since then, 1,024 people have gone through it.

I sold the empty space on my own mailer. I was mailing a postcard to 10,000 homes anyway. Before I printed it, I offered space on it to local businesses that wanted to reach those same homes. 15 of them said yes and paid me about $3,500, before one postcard went out.

I designed a set of greeting cards once. One customer came back and reordered 65 cards for $227.50. I didn't design a thing.

None of that needed me to make something new.

It was all sawdust.

And your business is sitting on a pile of it.

Sell Your Sawdust Live

90 minutes, live with me, on Wednesday, October 28
12 pm Eastern · 11 am Central · 10 am Mountain · 9 am Pacific · 4 pm London
You leave with your first Sawdust Offer, picked from your own files, named and priced
The replay, sent within 24 hours
Bonus: Steal Like a Builder, my guide to the 9 operating principles 100-year companies still run

$47one payment

09days

00hours

00min

00sec

Registration is closed.

Save My Seat For $47 →

The One-Offer GuaranteeShow up live or watch the replay, and do the work. If you don't leave with your first Sawdust Offer picked and priced, email me at hello@assetarchitects.io within 7 days. Full refund. Keep the replay.

1,024

people have gone through Quiz to Cash

reviews on Quiz to Cash

local businesses paid for my mailer before it went out

11+

years helping Fortune 500 manufacturers position their intellectual property

The Real Opportunity

Here's How Business Owners Turn Files They Already Have Into Sawdust Offers That Sell Day After Day

You've been in business for years.

That means you've made a lot of things. A checklist every client gets. A training you ran once. A template you keep copying. A proposal you rewrite from scratch every time.

Somebody would pay for some of it. Your own customers, and people who will never hire you.

Your sawdust hides in four places:

1 · Digital dust

What's gathering dust

The files, recordings, templates and SOPs in your Drive.

2 · Thrown away

What you throw away

The empty space in your mailers, events and promos.

3 · Made once

What you made once

Designs and work that could sell again without a redesign.

4 · People you know

Who you already know

Your customers and suppliers, through memberships and partner deals.

We start with the first one, because it's the biggest pile.

My greeting-card designs got reordered 65 at a time, and I never touched the design again. That's "made once" sawdust.

The old way: make more to earn more

Take on more clients
Build a whole new course
Launch a new funnel
Hire help, then manage the help
Last year's work sits in a folder, paid for once

The Sawdust way: sell what you already made

List what's in your Drive
Pick the file a stranger would pay for
Name it
Price it
Sell it again and again, without doing the work twice

The real reason more work never gets you ahead

The internet keeps telling you to make something new.

A new course. A new funnel. A new offer. A new hire.

Every one of those still runs through you.

Every new sale brings new work with it. I call that the fulfillment tax. Every sale sells a little bit of your future.

That's not a sales problem. It's Single-Use Work: everything you make gets paid for once, then gathers dust.

So the only way to earn more is to make more. Forever.

"You don't have a revenue problem. You have a pile of sawdust you've never sold."

Sawdust Offers: get paid again for work you've already done

A Sawdust Offer is a leftover from your business, packaged so someone else pays for it.

You don't build it from scratch. It already exists.

You don't deliver it every week. It sells day after day without you doing the work again.

You don't need a new audience to start. The first buyers are often people who already know you.

In the workshop, we do three things live:

Find it

We go through your files and pick the one a stranger would pay for.

Name it

So the people who need it know it's for them.

Price it

So it's an easy yes, and worth your while.

I'll show you which kinds of files sell, and how I price them. Live, on October 28.

Save My Seat For $47 →

What people say about the last thing I built once

These are reviews of Quiz to Cash, my $7 guide. They are not results from this workshop. They show what happens when I build something once and let it sell.

★★★★★

"They love getting the personalized responses, instead of the 'do you really need another checklist' downloaded PDFs that never get opened."

Cheryl Guidry · Quiz to Cash review

★★★★★

"This was amazing! I wanted to use it to create an audit as a lead magnet for my nutrition membership, and it worked perfectly!"

Vicki McBride · Quiz to Cash review

★★★★★

"Richelle's instructions are clear, logical, and easy to follow. She brings great energy and uses examples, including her personal experiences, to make her ideas come to life."

Tracey Copeland · Quiz to Cash review

★★★★★

"Richelle creates genius & accessible assets & with easy to follow, detailed instructions that empower you to follow along & create with ease."

Catherine L. · Quiz to Cash review

Everything you get for $47

Sell Your Sawdust Live. 90 minutes with me on Wednesday, October 28, at 12 pm Eastern. Bring your laptop and your Google Drive.

The Sawdust Offer Plan. The one-page sheet we fill in together: what it is, who buys it, what's inside and the price.

The replay. In your inbox within 24 hours, so a clash never costs you the result.

Bonus: Steal Like a Builder. My guide to the 9 operating principles that 100-year companies still run.

The workshop on a laptop, the Sawdust Offer Plan sheet and the Steal Like a Builder guide

Save My Seat For $47 →

This is for you if

You've been in business for years and have real clients
You have a Drive full of files you made for those clients
You're excited by every new sale, and tired by the work it brings
You want more of your money to come from things you only make once

This is not for you if

You're just starting and haven't made anything yet. Come back in a year. You'll have sawdust by then.
You want a new tactic to chase. This is the opposite.

30 days from now, one of two things is true

Those files are still sitting in your Drive, paid for once.

Or one of them has a name, a price and a page, and it's selling while you do your real work.

Same files. Same you. The only difference is 90 minutes on October 28.

Questions

Isn't this just another "make a low-ticket course" workshop?

No. You don't make anything new. We find what you already made and sell that. A Sawdust Offer can be a file, a spot in your marketing, a reorder or a membership.

What if I don't think I have anything worth selling?

Everyone who's run a business for a while says this. Then we open their Drive. Bring your files. We'll find it together.

Do I need an audience or an email list?

No. Your first buyers are often your own customers, and the people who already ask you for that thing.

Will this replace my service?

No. Keep your service. This adds money from work you've already done.

What if I can't make it live?

The replay comes within 24 hours. Fill in the Sawdust Offer Plan with it and the guarantee still covers you.

What time is it where I am?

Wednesday, October 28: 9 am Pacific, 10 am Mountain, 11 am Central, 12 pm Eastern, 4 pm London.

What do I have to do after?

Build what we picked. For some files that's an afternoon. If you want it done faster, I'll show you the tools after you register.

What if it's not for me?

The One-Offer Guarantee. Do the work. If you don't leave with your first Sawdust Offer picked and priced, email hello@assetarchitects.io within 7 days. Full refund. Keep the replay.

Your files have been gathering dust long enough.

Without making anything new.
Even if you think you have nothing worth selling.
So you get paid again for work you've already done.

Without another client to deliver to.
Even if your list is small.
So more of your money comes from things you made once.

Without a new tactic to chase.
Even if every "build it once" idea you tried went nowhere.
So you can stop being the only way your business gets paid.

09days

00hours

00min

00sec

Registration is closed.

Save My Seat For October 28 →

I'll see you there.
Richelle Delia, PhD
Asset Architects

P.S. Every file you made for a client got paid for once. On October 28, we pick the one that gets paid for again. $47, live, with the replay.

P.P.S. The One-Offer Guarantee covers you. Leave with your first Sawdust Offer picked and priced, or get a full refund within 7 days. Registration closes when we go live.

Turn the Files Gathering Digital Dust in Your GDrive Into a Sawdust Offer That Semi Passively Sells Day After Day After Day

I once ran a business where everything I made went bad in a week.

Then I looked at what was already sitting in my folders.

Sell Your Sawdust Live

Here's How Business Owners Turn Files They Already Have Into Sawdust Offers That Sell Day After Day

What's gathering dust

What you throw away

What you made once

Who you already know

The old way: make more to earn more

The Sawdust way: sell what you already made

The real reason more work never gets you ahead

Sawdust Offers: get paid again for work you've already done

Find it

Name it

Price it

What people say about the last thing I built once

Everything you get for $47

This is for you if

This is not for you if

30 days from now, one of two things is true

Questions

Your files have been gathering dust long enough.

Where should we send your access?